WOW! Launches Online Community
There's this really cool cable company who services the Mid West and are headquartered in Denver, Colorado. We've had the opportunity to launch a completely new Social Media program for them this past week. It's been a very rewarding journey. Meeting WOW! is going on my checklist for a blog post I'm formulating about the things to be thankful for in 2009. We're lucky that we seem to have been able to work with people who are hyper intelligent and just make amazing partners.
WOW! has recently been awarded their tenth JD Power and Associates Award for Customer Service. Their most recent three awards from JD Power came all at one time for Residential Television, Residential Internet, and Residential Phone Service. This is quite an honor for WOW! as no other company in the industry has ever taken this top JDPA honor across all three categories.
The bottom line is that WOW! is doing something different. We all wanted to work harder to share the amazing culture, to listen and engage with their employees and customers, and to ultimately drive even harder to deliver on Servanthood as a key focus of the organization.
What we've launched and what we're announcing is a result of work we've been doing with WOW! since early 2009.
Doing Things Right
There are a few things you just have to do in order to enjoy a social media property that is robust and works in tandem with your culture and business objectives. It's been a tremendous partnership in working with WOW!, and through this partnership we've worked through the User Experience Plan, Content Plan, and ultimately working all of these requirements into the Design and Development process. The resulting launch brought to life the key community properties for WOW!.
The core community property for WOW! is now called "TheWOWBuzz.com." This blog is the core online social property for WOW!. Additionally, you may notice some content that's being fed from a microsite called "WOW! Moments." You'll notice a main top banner is all about sharing stories that feed from the microsite.
The key features and functions of this blog are:
- WOW! Moments Microsite Feed (carousel)
- Media Gallery
- Customized User Profiles
- RSS Feeds
- Social Sharing
- Blog Archive
- YouTube & Flickr Integration
- WOW! A Friend
The content of this blog is organized within the following categories:
- Customer Experience & Support
What's a WOW! Moment? Here's what the WOW! Moments microsite describes as a definition:
A WOW! Moment is an unexpected act of courtesy and kindness. Sometimes the moment can represent a large gesture, but more often than not it’s the little things that can make you smile or brighten your day. At WOW!, we strive to create these WOW! Moments for anyone we might encounter in the communities we serve. It’s part of our company culture. And we do it not just because it’s good business, but because we are committed to doing our part to make a positive difference in the lives that we touch.
I think that paragraph says it all. If you are ever able to work with WOW! you will feel the essence of what's articulated in how they define a WOW! Moment. We've felt it every step of the way.
The team at WOW! wanted to create a microsite to celebrate WOW! Moments (www.wowmoments.com) and also to be able to leverage the content from this microsite to TheWOWBuzz.
On wowmoments.com, you'll see the following content:
- WOW! Moments
- Editor's Choice & Fan Favorite WOW! Moments
- About WOW! Moments
And, you'll find the following features and functions:
- Submit a WOW! Moment
- Share & "Like" WOW! Moments
- Facebook & Tweet WOW! Moments
Overall, we're really proud of the launch of these new online properties. More so, we're proud of a truly rewarding partnership with the team at WOW!. Projects like these are never easy, but when you have the right team chemistry you'll find anything is possible. Thank You, WOW!, for being such a great partner and for your contributions every step of the way!