We officially launched the new Texadelphia website! From its beginnings on the drag in Austin, Texadelphia has retained a cult following because of its unique atmosphere and East Coast/ Tex Mex fusion food. From our first meeting with Texadelphia, we couldn’t wait to dive into the project and work with such an exciting and cool brand. Texadelphia provides a comforting, laid back experience, combined with great food and good times. Known for their legendary Cheesesteaks, house made Queso, and signature Sauces, our challenge was to echo the quality of the food and the unique in-store experience on the website through visual impact, engaging features, and great content.
We worked with Texadelphia to refresh the logo, taking a subtractive approach that simplified and strengthened the Texadelphia mark. We immersed ourselves in the brand to learn what the Texadelphia culture is all about, and through that, reintroduced the brand through a “beefed” up website with a fresh look, revised logo, and community format that is carefully designed to facilitate and sustain a more personal voice that is consistent with the culture of the Texadelphia brand. The new website combines mouth-watering photography, wood design features, and an interactive menu, that provide an online experience consistent with Texadelphia’s in-store experience. The handwritten copy and menu descriptions add personality and highlight the hand-made, high-quality ingredients Texadelphia uses. Texadelphia fanatics can stay connected through the company blog or check out each location’s page to read about upcoming events and specials.
We love working with Texadelphia because they are so passionate about their food and more importantly, their customers. A special thanks to the many team members who were a part of this project. They have all worked very hard, and are excited about what’s still to come for Texadelphia!